Vellum Visual Identity

Visual identity concepts for Vellum Restaurant, offering seasonal contemporary American cuisine, and built-out in a space historically home to an antique print shop. The beautiful antique etchings, inky color palette and artisan typography celebrate the craftsmanship, artistry and character of the restaurant's warm atmosphere, historic setting and rustic cuisine. /// Unfortunately after nearly signing off on this bold concept, the client backed away and chose a concept with less moxie.