Franco Bicycles Logo

Among the work done in the early days of Franco Bicycles of Los Angeles, there were some visual identity explorations that included looking at options for a new logo. The design's curvy black bars represent "the road" and reflect the company’s philosophical tag line “For the Love of Road”. The star represents the company’s point of difference, a unique customer-focused approach that makes every bike feel like it was custom built for its rider. This concept was well liked, but it was decided that the company's original logo would carry on.